NAS Sales Training - Getting Started
Welcome to NAS Sales
This guide will teach you how to sell NAS accreditation (NAS Basic, Silver, and Gold) to UK businesses. Our approach is built on honesty, transparency, and genuinely helping businesses improve their compliance and credibility.
Unlike aggressive or manipulative sales tactics, NAS sales focuses on understanding client needs, educating prospects about real benefits, and building long-term relationships. If you do this properly, you'll close more deals, have happier clients, and build a sustainable pipeline.
Core Principles
- Listen more than you talk - Understand their problems before pitching solutions
- Be honest - Don't overpromise or hide limitations
- Focus on outcomes - How will NAS help THEM, not just what features we have
- Build trust - Position yourself as an advisor, not just a salesperson
- Follow up consistently - Most sales happen after multiple touchpoints
What We're Selling
NAS Basic
£75/month + VAT (£749/year + VAT)
- • Basic compliance assessment
- • Directory listing
- • Supplier discounts
- • Resources & content
NAS Silver
£95/month + VAT (£950/year + VAT)
- • Enhanced compliance checks
- • Featured profile listing
- • UK legislation checks
- • Premium resources
NAS Gold
£115/month + VAT (£1,150/year + VAT)
- • Comprehensive assessment
- • Priority directory listing
- • Advanced resources
- • Brand partnerships
How to Use This Guide
- Read through each section thoroughly
- Practice the scripts and techniques out loud
- Use the Client Hunter tool to find prospects
- Generate sales packs for each company
- Follow up consistently and track in the pipeline
- Learn from each conversation - what worked, what didn't